Tim Collins C-Suite Network Advisor Since Dec 2017
With a decades-long career in marketing at brands like Bank of America, Taco Bell and Popeyes Chicken, Tim has been involved in social media for more than a decade. When social media consisted only of blogging, he started the social media function at Wells Fargo, which was the first bank to blog and the first bank on Twitter. He and his team coached senior executives on the impact and use of the then new medium as the bank weathered the reputation challenges of the financial crisis.
At Grisdale Advisors, Tim takes a customized, collaborative, research-based approach to coach C-Suite Executives on the safe and effective use of social media to grow their professional brands and further their careers. He helps Executives develop and implement an appropriate social media plan based their objectives. Finally, he works to identify and manage roadblocks to participation, such as time, knowledge and risk.
Tim’s client engagements typically take around six weeks. They are designed to get the Executive up and running on social media. Based on the Executive’s objectives, this includes a content plan, platform recommendations, set up and training. After six weeks, you will have the strategy, resources and knowledge to be a social media rock star.